PATENT ISSUED FOR DIGITAL ENVOY'S
IP INTELLIGENCE TECHNOLOGY
Patent Secures Digital Envoy's Status as Inventor of Geo-location Technology; Company Will Aggressively Defend Patent Rights
Atlanta, GA, June 29, 2004 - Digital Envoy, the leading provider of IP Intelligence solutions, today announced that the United States Patent and Trademark Office has issued a patent on its IP Intelligence technology, which determines the location of Internet users based solely on their IP addresses.
Patent number 6,757,740, titled, "Systems and Methods for Determining, Collecting, and Using Geographic Locations of Internet Users," covers the core methods used to determine the location of Internet users to the city level utilizing IP addresses. Furthermore, this patent claims a priority dating back to 1999 when the patent was first filed, and before any other current geo-location company was in existence.
"This patent acknowledges that Digital Envoy is the inventor of geo-location technology, and we are pleased to be officially recognized as pioneers in IP Intelligence," said Sanjay Parekh, Digital Envoy's Chief Strategy Officer, co-founder, and co-inventor of IP Intelligence. "Before Digital Envoy, attempts were made to geo-target Internet users by relying on things such as registry information, which is highly-inaccurate. I felt that the ability to non-invasively target Internet users was essential for conducting business on the Internet, which is how IP Intelligence came into being. I think the importance of this type of technology for a wide variety of Internet applications can be attested to by the number of 'me too' technologies that have sprung up since we first founded Digital Envoy in 1999."
"We feel that no other provider will be able to offer accurate geo-location solutions without infringing on our patent rights," said Rob Friedman, Digital Envoy's Executive Vice President of Corporate Development, General Counsel, and company co-founder. "We plan to aggressively defend our patent in order to protect the techniques, methods and applications of this technology that offer so much value to our partners and customers."
In addition to issued U.S. Patent number 6,757,740, Digital Envoy has numerous other patents pending, both in the United States and internationally, directed to various types of IP Intelligence, as well as to applications of these core technologies.
About Digital Envoy
Digital Envoy's patented NetAcuity is the leading IP Intelligence solution and is used across a number of industry verticals by some of the world's largest networks, Web sites and search engines for ad targeting, Web analytics and local search optimization. As the industry leader in IP Intelligence, Digital Envoy is also leveraging its position to deliver online identity verification solutions that prevent fraud in real time. The company's Fraud Analyst and E-Scam products serve as a first line of defense against online identity fraud by providing the newest advances in transparent, multi-factor authentication. Digital Envoy's technology non-invasively removes the anonymity barriers unique to the Internet and helps leading financial services institutions, Internet Service Providers and other large enterprises with vested Internet interests protect their brand reputations while increasing consumer confidence in the online channel.
For more information, visit www.digitalenvoy.net.
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